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Preliminary Exam CSAT December 31

1. The prime time or the peak time is the block of broadcast programming taking place during the middle of the evening for television programming. The term prime time is often defined in terms of a fixed time period - for example (in the United States), from 8:00 p.m. to 11 :00 p.m. (Eastern and Pacific Time) or 7:00 p.m. to 10:00 p.m. (Central and Mountain Time). A study shows that prime-time television programs with identical ratings, having almost equal number of people watching the programs, received highly varied marks for quality from their viewers. Advertisers consider this information valuable for deciding where to put their money who might be well advised to spend their advertising dollars for programs that viewers feel are of high quality.

Which of the following, if true, supports the advertisers perceptions of the quality of television programs for deciding where to spend their advertising dollars?

General Studies

Political Science and International Relations

Sociology

Some Reference Essays

List of previous year essay topics (1997-2019)

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